Here is an example reply to initial website business meeting regarding website design / website SEO (website promotion).
After fully reviewing your requirements and the notes we made during out meeting we believe we can really deliver on what you need and want. As discussed in yesterday’s meeting, we bring a huge amount of experience in your market having both managed large similar website accounts in the past. I hope that my presentation expressed many of the missed opportunities that you currently have online.
We feel that our way of working is a step above many other SEO / Website Design companies / digital agencies as we have systems in place that make everything 100% transparent and we understand that our time has to be 100% accountable. In fact, one of the core advantages of transparent digital management is that we are able to drill down into what is working, how much it costs to work and how much investment we need to maximise new business that can be generated from the web.
Phone tracking, conversion tracking, split testing and our experience re optimising user experience across desktop and mobile means that we are 100% confident we can provide a huge amount of new business and drive additional brand awareness from the web.
In terms of cost, as explained yesterday my thoughts are that I want to try to make the migration of services from your exiting website designers, who you are very unhappy with to ourselves at Delicious Webdesign as painless and seamless as possible. Being a director of my own company I appreciate hard decisions are only made harder when they cost you money!!
Taking my comments above into account I am happy to propose the following:
Normally, due to the size, complexity and functionality of your website, to design and re-build your current website we would look at charging a standard deposit and final payment once the project is complete. In terms of digital marketing we would normally look at charging per month which would include PPC management, e-marketing campaigns and of course SEO. We work differently to most agencies given that most charge per service. In our view this is not client friendly as in some months you can receive 4 invoices if you have requested 4 different services. We aim to make it easy for clients to plan their budgets, so we changed the way that we invoice a few years back and now we simply charge one fee and incorporate a magnitude of services. We appreciate this means that in some months we over service our clients – but to me that’s the way it should be.
In terms of making noticeable gains on your account from an SEO perspective, we are confident that we can make these straight away and within 6-9 months we are confident that we would have made a significant impact on your awareness via additional traffic into your website, more business via leads generated from better organic rankings and we also would have implemented a conversion tracking system that provides total clarity re business generated from the web.
Taking the above costs into account, I am happy to reduce these on the basis that we have a set time frame to work within. I am 100% sure that we can provide significant and noticeable gains to your business and after 6-9 months would be confident that we can sit down and make plans for the later part of this year.
To summarise, working on the basis of a 6 month agreement I am happy to charge the SEO and PPC management every month and also provide the design and build of your new website as additional value to this commitment. I am also happy to provide the website hosting free of charge for the first 12 months – charged at £200 – 300 per year thereafter. If convenient we can also hold monthly meetings and it would be good to schedule a 6 monthly overview. Only when we can present the additional growth we have provided within this time frame will we instigate discussions re increasing our cost to fall in line with what we would normally charge.
As confirmed above, we are also happy to manage the PPC within the management fee. Working on the budgets you’re currently spending on lead generators and allocating this budget over to PPC will provide us with enough spend on PPC to make effective progress. The one thing we need to test though, is making sure that we are buying clicks that then convert. To that effect we would have to hold fire on a mobile campaign on PPC as I would not be confident spending your money generating clicks through to a website that isn’t optimised for mobile use. This is therefore something I suggest we discuss before we commence any PPC management. I think that at the moment you will be buying many clicks, but the website is not designed to convert a large percentage of these so we need to be conscious of spending money when we are not entirely sure how effective that money is. From what your manager mentioned yesterday all web enquiries are manually tracked. This means that there will be massive holes in your internal systems and that money is being wasted and not spent efficiently. Our core aim would be to implement a system that makes everything totally accountable.
I can also see that there are missed opportunities on social media and we can also discuss e-marketing etc. Maybe we can set off with the SEO and elements of the PPC (once we have tracking in place) and then based on our progress we can grow the services.
In terms of a commencement date, we can get cracking straight away on designs. Regarding time frames for the website build, we estimate approximately 15 weeks from commencement of build to completion (once the designs are signed off of course).
Regarding the marketing, we can actually start to work on the current site and then just convert this across when the new one goes live – this means we can then at least start to set benchmarks from old to new.
Once you confirm you’re happy we will write-up a comprehensive scope of works and also provide our standard terms of business.
One of the main advantages you have is that you will already have stats for traffic etc into your website. We can also run a full keyword report and monitor our rankings across Google, Bing and Yahoo. We can then use these as benchmarks to report our progress against. I appreciate this is a lot of information, but hope it provides you with everything you need to get started.