You have a new website and now want it to climb the search engine rankings, well this is where the ‘art’ of the professional Search Engine Optimisation (SEO) company will deliver your website to Google, Yahoo and MSN in its best possible state, giving it the very best chance to rank among the current business sector leaders.
SEO is the process of improving your website and its standing and visibility on the Internet in a way that positively increases its search engine ranking for its most important search terms, resulting in an increase in the quality and quantity of website visitors to it.
The higher your site ranks in search engines like Google, Bing and Yahoo the more visitors you will receive to your site meaning, you are more likely to receive orders or enquiries about your services or products.
Having a website that has been created without recognising that is must rank highly with the search engines in the future is like creating a beautiful brochure, getting copies printed then leaving them in your office or house. We will ensure the brochure is tweaked and updated then we get your ‘brochure’ noticed by everyone that cares to look for it, and we may even suggest adding to the brochure!
We undertake a full SEO project on your website, this will give you the best chance for a comprehensive SERPS ranking boost for your site. Have a look here for full details of our SEO process. You will find a sample of the work we will complete on your website to give it a competitive advantage. We do this by increasing your rank in Google, Bing and Yahoo for a selection of key search terms that will increase website traffic and ensure your company keeps ahead of its competition.
Google is a company that primarily earns revenue by providing relevant information to people that require it. Our task is to create, then promote the website in a search engine friendly way using all tools at our disposal including Google Analytics and Google Webmaster Tools to ensure that your company and your website with all of its pages on the Internet are sign-posted adequately to ensure it features in all relevant search enquiries. Typically we recommend a 3, 6 or 12 month SEO campaign, we work intensively over an initial 2-3 months primarily on your site, its framework and its content but we also work off site to ensure your site is ‘visible’ in all the appropriate places. After the initial 3 months we monitor, add, tweak and adjust its content over the next 9 months ensuring your ranking continues to grow. This SEO package is a gift to yourself that will keep on giving back to you as the work is permanent and ensures you and your company are not left behind in the wake of other businesses.
One of our many sayings here at Delicious Webdesign is that ‘your competitors never stop growing and building’ so you have a duty to ensure that your business keeps on growing also. We recommend an advertising campaign or pay-per-click (PPC) program is undertaken in conjunction with any SEO program ensuring your website gets the most exposure, with the goal of having your website dominate the front page of Google, Yahoo or Bing for its relevant search term. By ‘dominating’ we mean having an entry in the Natural or Organic search results, perhaps also having one in the PPC listing and one in the Google Places / Google Local (Local Business centre), read about our PPC programs or simply call us on the number at the top of the page to discuss further.
To see a good example of a website we have built and promoted dominating the search engine results page see the Google results for our client’s website www.essex-steam-cleaning.co.uk for the search term ‘essex steam cleaning’ where you will see it features in the Local Business centre as well as naturally in the listing and in the directories listed on the first page, this is in conjunction with the PPC listing (when active) on the right of the screen, a total of 7 links on page 1 of Google!
Here is an example search engine optimisation analysis report that we have prepared for a client.
Our standard SEO package is recommended for any Internet site that has experienced slowing sales and ⁄ or visits and we offer longer term programs whereby we take care of your SEO on your website on a long-term monthly basis, call or email for details. Find out more about our SEO projects and the work we put into every website we built.
Approximate Cost £900 for initial 3 month project (then and optional £300 per month afterwards)
The Three Big Search Engines & You
We will leave you lots of recommendations about how to promote your website, it may be possible that you are already be doing some of these things but we can help you by adjusting some of your strategies for greater results. Here is an example how small things can make a big difference.
We had a client that was producing YouTube videos. Video can be a very powerful draw and I can show you how to leverage it on your site. They recorded very insightful videos in small segments and then pushed them out all at once. Although his content was good, he made several mistakes with these. First, the first part of the video name was all the same. When viewed as a group, the real content name was not shown and it showed the same title section over and over. The other thing was that in every video, he was wearing the same clothes. These 2 things made all of his videos look like they were just duplicates and not something interesting in each. We also changed the release schedule for the videos and started releasing them on a regular basis, not just all at once. Once we adjusted these small things, his channel literally jumped with traffic and he became much more successful.
We enjoy helping people have more success with their web ventures. Many times there are small adjustments that can be made for large impact. We can also help you with designing and implementing larger strategy changes. One of our original goals with Delicious Webdesign was to increase website traffic to as many of our client sites as possible and it worked very well. Our goal is help spread the knowledge I’ve gained over the years and help people grow their business.
Continue to read about our website promotion for more information about our services and background. Please feel free to contact me if you’d like to work together on a strategic plan for your business.
You need to combine SEO (website promotion) into your advertising strategy as every top 10 competitive search results now features highly efficient optimised websites, you need to ensure your site is build and maintained by a search engine optimisation expert.