Take at look at the achievements and technologies used by an imaginary corporate IT Software Designer that is now looking for a job within the ‘retail’ website design world and think why they will not get very far. Answers at the end of the post.
10+ years of experience in Software design, development and application integration across diverse platform environments. Some of my recent projects include development for a Top Financial Data Provider Company (US). Proficient in multiple S/W development technologies – C# VB.NET, ASP.NET 3.5/2.0/1.1, ADO.NET, LINQ, SQL Server, WebForm, WinForm, Web services,  Extensively worked on Microsoft Dynamics CRM. Experience working with four tier architectures. Extensive experience on multithreaded applications and .Net Remoting. In depth Knowledge of Database concepts, Query Execution plan and optimization. Strong understanding of different architecture trends and techniques including Service  Oriented Architecture, Event Driven Architecture, Web 2.0, etc.  Significant experience in design patterns, UML tools and methodologies such as object oriented analysis and design, AJAX patterns, and software factory. Good understanding of Data structures and templates, STL. Quick learner with proactive attitude and good team spirit.
Technology Architect
Design Architecture and implementation of sales and inventory analytics web based solution  for tabeez.com using interprise suite application. Scope also involved integration with POS software and existing website.
 
Senior Associate Technology
Hawaiian Airlines, largest airline in Hawaii, needed a web based ancillary product engine to allow outside booking path, ancillary product sales. Successfully designed and developed the ancillary engine, by leading a team of developers, through all the phases of development.
 
.Net Lead
Street Software has been supplying bond pricing and analytical software to the Wall Street Community since 1978. Banks, brokers, mutual funds, insurance companies, newspapers and data vendors depend upon their reliable services.
Technical aspects
Application was built from scratch in a bottom up approach using ASP.Net 2.0 and was deployed on windows server 2003 first and then to AT&T hosting.
 Key Tasks
Understanding key business concepts and requirements from Management Team. Prepared high level and low level system design UML diagrams (class diagrams, sequence diagrams). Responsible for Converting Bond pricing search algorithm implementation from C++ to C#. Implement web based bond pricing search engine, using ASP.Net 2.0, C#, SQL Server.
Implemented Role based Membership API.
Worked Extensively on C# Code optimization for the search algorithm (Brought execution time for 10000 CUSIPS from 29 seconds to 19 seconds)
.Net Framework used: .Net 2.0, ASP.NET 2.0
Technologies used –
ASP.NET 2.0, C++, C#, JavaScript. SQL Server 2005.                                                                              
Technical aspects
The project requirements were to conceptualize, design and code web based invoicing system, to integrate desktop accounting software like QuickBooks, MYOB, Peachtree with the website. This provides various roles admin, webmaster, customer, supercustomer etc access to invoicing datatabase in QuickBooks. QuickBooks web connector mechanism was used to keep QuickBooks and the website database (Sql Server 2005) synchronised. XML, SOAP and Web Services were used to implement application Integration with QuickBooks.
Key Tasks
Understanding key business concepts and requirements from Management Team. Implementing Web Services Model for QuickBooks Integration. Implemented XML based data transaction using C# and .Net FX 2.0. Analysis and support for maintenance of server features.  Responsible for Implementing Core Functionalities for various roles- View Invoices, Pay Invoices, Send Invoices, Dispute Invoices.
Technologies used
ASP.NET 2.0, C#, JavaScript. SQL Server 2005.
Role     Sr .Net Developer
Technical aspects 
Requirement was to build an Active Directory Automation Tool for the Information Security Team. The major objectives were to use LDAP (Lightweight Directory Access Protocol) and .Net Framework to implement the functionality.
Key Tasks
Requirement Gathering from the User Team.
Implementing Core functionalities of Managing AD users, Enable, Disable, Delete Accounts.
Implementing Windows Service to automate user management.
 Technologies used
.Net Framework 2.0. C#
Role   Software Developer
Key Tasks Involved in business user meeting for technical discussion for gathering domain and project information.
Shipping Services Integration with UPS and FEDEX using XML.
Google Adwords API Integration. Used ASP.NET, C#, SQL Server, IIS, XML, Web Services.
Reason for not getting an Interview to work for a Website design company.
1, Overqualified
2, Little or no Experience of common website Technologies
3, No Examples of work on websites
4, Most Skills are relevant for huge corporate IT departments and not easily transferable to small / medium sized website design companies.
5, Receipt of a non-tailored covering letter

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