Search habits have changed massively over the past couple of years and for the first time ever mobile search is starting to over take desktop. Delicious Webdesign design website that are optimised for mobile search, normally referred to as Responsive (mobile / touch friedly) websites, as we understand that this can have massive implications to conversion rate.
A conversion to us is a lead generated to you A conversion to you is that lead (email or phone call) converted into an actual piece of business. It important that we are accountable – hence the reporting methods we have in place. Its hugely important that we understand what leads we have generated have actually been converted into business
Why is this important? Because we can then set benchmarks re what your conversion rate is and approximately how many conversions we need to generate (obviously the more the better but we need a level). Take a look at the image to the right to see how a well optimised website could increate website visitors year by year over a 8 year period.
Of the leads generated how many have been converted into business and what is the cost of the business generated?
What methods are in place to monitor the business being converted?
What is our core objective re cost per lead.
Across all marketing clients we aim to understand what conversion rate they work on..
PPC as part of the SEO program
Pay per click advertising can be used to compliment an organic SEO campaign. The main advantages of PPC are:
•You only pay when an interested person clicks.
•You set your budget to control costs.
•You can reach your target consumer at the right time with the right ad.
•Unlike organic search, PPC can show results very quickly.
•PPC data can inform your other marketing channels.
•Over 75% Paid search market share
•User friendly platform
•Hugely customisable ads
•Google search network
•Google display network
•15% Paid search market share
•Lower CPC due to limited competition
•Bing/Yahoo Partner network
•Rolling out Google-like extensions