Tell me about Website Analytics

Web Analytics is a relatively new area of business based on website performance.It involves measuring and recording what visitors do when they go on a website,so that the information can be used to improve it and make it work better for both the people who own it and the people
that use it
As a business, you may be interested to understand if your website visitors go straight from your home page to your ‘contact us’ page. If this is the case,you can assume that many customers are visiting your site just to find your contact details. Alternatively,you may like to see how many people look at your product pages, how long they spend on that page reading about your products and whether they go onto look at your contact details. Analytics also provide a really useful way of understanding where your website traffic is coming from. Is it Google or other search engines, a partner website, or even from a good online review? Information like this can help you make better investment decisions about where to focus your resources, to maximise the impact and return from your website.
In order to ensure you make good use of the wealth of information that web analytics can provide, do speak to your web designer about the different tools available. Some web design companies have their
own bespoke analytical tools, Google offers Google Analytics and every Delicious Webdesign client will have access to analytics reports.
Web analytics offer the chance to answer many of these consumer behaviour questions, giving you the opportunity to tweak and improve your site so it works hard in driving sales for your business.