Facebook - The biggest social networkPerhaps Facebook is ‘The Social Network’ and now there is a film detailing the birth of the works favorite Social Network. Facebook currently has over 500 million users (2011 figures). It was originally created to help friends stay in touch with each other. It also allows businesses to create profile pages and share media such as pictures, videos and articles.
You can also create and invite people to events, start discussion boards and conduct polls. Expect to update your Facebook page—or at least your status—somewhere between once a day to every three days. Ask your current fans to invite others and consider providing incentives for doing so. Perhaps have a facebook widget on your site to show others that you are ‘liked’ and followed by other Facebook members. Facebook is always changing and evolving and currently we are recommending each business to have a facebook group (allows people to join and to allows you to create group events) as well as a facebook business entry (this allows you to show your appreciation by ‘liking’ the company)
Additional applications you can use for Facebook include static FBML and networked blogs allowing you to add your own HTML edits to pages and showing your RSS feed.
Find our Facebook Local Business entry and our Facebook Group

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