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Do you have a Digital Strategy?

Not many people do, here is what we talked about recently to give you an example of our attention to detail:

From our 3 meetings now  its clear that you were keen to move your website search engine rankings up, and so I wanted to give you an indication of what SEO involves, and also kind of costs you would be looking at if you involved a third party.

There are two sides to SEO –

The first is the initial build, architecture and content writing of the website, and ensuring this is all optimised. The second is the ongoing phase – link-building. Search engines rank sites higher when other sites link to them, because it shows that your site must be a valuable source of information. So if you were to enlist a SEO agency to do this, in layman’s terms they are making a continual effort to get your website link mentioned on other websites, and there are a number of ways in which to do this.

A low-end sum to invest on this would be between £1,000 to £2,000 / month. Depending on the campaign that the agency would put together for you, this could include digital advertising, content writing for other websites etc. and obviously the more investment you put in, the more time would be spent on it and in theory the quicker your site would move up the rankings.

However, we don’t recommend that you spend your money on this, certainly not yet –

It’s quite likely that your current website is not built or written in a very search engine friendly way. Simply making these changes to your website may well make your website move up the page rankings, particularly bearing in mind that the permanent make up industry is not huge (so there are not hundreds of pages).

Whether or not that is the case, there are quite a lot of things that you can do yourselves that will help your site to move up the ranks as well. Primarily this is to do with the social media side – blogging, twitter, Facebook etc.

The most important aspect about page rankings to appreciate is that it is not an instant thing, and takes time for your site to move up the rankings. (We’re talking at least several months).

I think that it would be sensible for us to discuss putting together a digital strategy document for you. This would be a one off fee and would contain advice on best practice and how to get your site out there, to enable you to promote it yourselves.Let me know what you think – I’m happy to discuss this with you next week.