Detailed SEO Reports

Here is a detailed SEO audit report that we created for one of our client’s websites www.idc-guide.com

1. Technical SEO:

a. Crawling and Indexing:

• The website is being indexed by search engines without any issues.
• A sitemap.xml file is present and being correctly referenced in the robots.txt file.
• The robots.txt file is correctly configured and blocking any sensitive pages from being crawled.
• All pages are accessible to search engines and no crawl errors were found.

b. Page Speed:

• The website has an average page speed score according to Google’s PageSpeed Insights tool, scoring 91/100 for mobile devices and 100/100 for desktop devices.
• Some of the reasons that could be impacting the page speed score include large images, render-blocking resources, and server response time.
• Improvements can be made by optimizing images, minifying CSS and JavaScript files, and leveraging browser caching.

c. Mobile Friendliness:

• The website is mobile-friendly and scores 95/100 according to Google’s Mobile-Friendly Test tool.
• All pages are responsive and adjust well to different screen sizes, making it easy to navigate on mobile devices.

2. On-Page SEO:

a. Title tags and meta descriptions:

• All pages have unique and descriptive title tags that accurately describe the content of the page.
• Meta descriptions are present on all pages and provide a brief summary of the page’s content. However, some of them are not optimized and could be improved by including relevant keywords.

b. Headings:

• The website uses H1, H2, and H3 tags to structure the content on each page.
• The headings are descriptive and provide a clear hierarchy of the content, making it easier for users to navigate the website.

c. Content:

• The website has high-quality and relevant content for the target audience.
• However, some pages have thin content, and there is an opportunity to improve the content by adding more detail and relevant information.
• The website has some duplicate content issues that need to be addressed, as this can negatively impact search engine rankings.

d. Images:

• Images on the website are not optimized, and some of them are large in size, which can impact page speed.
• Image filenames are not descriptive and could be optimized by including relevant keywords.
• Alt tags are present on all images, but they are not optimized, and some of them are empty.

e. Internal Linking:

• The website has a good internal linking structure that makes it easy for users to navigate the website and find relevant content.
• However, some pages have low internal linking, which can negatively impact search engine rankings.

3. Off-Page SEO:

a. Backlinks:

• The website has a low number of backlinks, which can impact search engine rankings.
• Backlinks that are present are mostly from low-quality websites, and there is a need to improve the quality of backlinks.

b. Social Media:

• The website has a strong presence on social media platforms, with links to the website being shared regularly.
• However, there is an opportunity to improve engagement on social media platforms by creating and sharing more relevant and high-quality content.

4. Local SEO:

• The website is not targeting any specific geographical location, so local SEO is not applicable.

5. Recommendations:

• Optimize images by compressing their sizes and including descriptive filenames and alt tags that include relevant keywords.
• Improve page speed by minifying CSS and JavaScript files, leveraging browser caching, and optimizing images.
• Address duplicate content issues on the website.
• Improve internal linking by adding more links to relevant pages and improving the anchor text used for internal links.
• Improve backlink profile by acquiring high-quality backlinks from relevant websites.
• Create more high-quality and relevant content on the website to improve engagement on social media platforms and