Here is our example SEO Checklist that we go through by default for all our SEO projects
Pre Sales
Pre-Sales Keyword Strategy Creation    Home + 10 pages (up to 50 key search terms)
Devise Content Strategy    Yes
Sign Contract with Delicious Webdesign    Yes
Initial Setup
Internal Handover Meeting    Yes
Kick Off Meeting    Tele Conference
Google Places Listing Setup (If not already setup, dependant on client sending authorisation card from Google)
Meta Strategy
Meta Title & Description Creation Home + 10 pages (up to 50 key search terms)
Content Strategy
Pages of Content Written and Added to Site (If purchased)    Yes
500 Word Blogs Written and Added to Site Monthly    2
Monthly Domain & Homepage QA
Index Check    Yes
Content Existence check    Yes
Duplicate Content Checks    Yes
Google Analytics Setup/Check (including tracking codes)    Yes
Google Webmaster Tools. Setup and Check    Yes
Bing Webmaster Tools Setup and Check    Yes
Sitemap Creation/Re-generation (XML/HTML/Video)    Yes
Internal broken links check/fix    Yes
Internal link setup/checks    Yes
URL rewriting (where possible)    Yes
Meta Tag Additions + Robots.txt Setup    Yes
Rich Snippets Opportunities Check    Yes
Add social share buttons    Yes
Update Relevant Alt Tags / Images    Yes
Canonicalisation Checks    Yes
Site Structure Checks (JavaScript/Navigation etc.)    Yes
Other QA Checks    Yes
Quarterly Sub Page QA (Meta Only)
Index Check    Yes
Check Internal Linking to Page    Yes
Meta Check for all targeted pages    Yes
Quarterly Sub Page QA (Content/Meta)
Index Check    Yes
Check Internal Linking to Page    Yes
Meta Check for all targeted pages    Yes
Content Existence Check    Yes
Duplicate Content Checks    Yes
Monthly Off Page
Generic Directory Submissions    Up to 25
Industry Vertical Directory Submissions    Up to 10
Article Submissions    1×10
Social Bookmarking of blogs written for site    Up to 20
Guest Blog Submissions    2×10
Website Data/Forum Profile Creations    Up to 2
Bespoke Linking
Monthly Press Release Strategy
Standard PR Submissions    1
Social Media Setup
Basic Facebook Setup    Yes
Basic Twitter Setup    Yes
Basic Google Plus Account Setup    Yes
Monthly Social Media
Auto feed of blogs to social sites    2
Reporting/Reporting Suite/Technologies
SEO Overview    Yes
Off-Page Reports    Yes
On-Page Reports    Yes
IBP Report    Yes
Competitor Report    Yes x 2
Ranking Report    Yes
Link Report    Yes
Content
Pages of web copy (up to 250 words)    10 + Homepage

Google Rating
5.0
Based on 68 reviews
×
js_loader