Here are some example details / information send to a client when working out what website type and content are required
Here are my updated notes / thoughts for your new website. I look forward to your replies and look forward to starting this project with you. There are so many variables and parts that aren’t 100% confirmed Its hard to give an accurate quote but will do my best from the emails / conversations I have had with the management recently:
You initially asked for a quote and for access to the new site, you will, by default have a new site that is fully updatable by yourself with easy to update / control pages and galleries but to give an accurate quote we will need to get a better idea of what you want the final website will offer.
Summary
After we reach an agreement by asking questions and receiving answers via email the project will be confirmed and agreed we will then schedule your project and confirm we will create you a bespoke designed website that is ‘responsive’ (one that looks / works perfectly and easily) on every device / browser) is content managed / updatable by yourself (you can update any page / create or edit any news post) and that we will promote (SEO). The website will have new functionality that will make it more attractive to the search engines to eventually rank higher each month in the search engines and bring in more enquires (by increasing your website visitors) SEO is Built into our package as standard, no SEO work will be lost or risked during this redesign. We could also add new pages / sections and create new content (text and photos) to enhance the websites SEO during this redesign.
By default we would like to design the complete site to make it on a content management system called WordPress (Industry standard Content Management System) that is future-proof, easily updatable, user friendly, secure and search engine friendly. This would be done so it’s responsive (works perfectly and appropriately on tablets / smartphone and all touch devices on all size screens) and will enable us to create categories and pages, galleries and add to existing page easily / quickly and in a search friendly way, you would also be able to update all the pages yourself.
Requirements
1 Creation of an Ecommerce system, the ecommerce system (cart) will need to be built into the new site ensuring its easy to find / navigate and use
2 Design of website. I recommend a new website that is ‘responsive’, that is Content Managed (you can update it), that we promote (SEO Friendly CMS system). This will be the most suitable for you requirements. Your new business brochure website will be the best possible solution required building on your already successful website and SEO – there was only one of the two example sites given that was responsive and there was only one that was built on a CMS system.
3 Promoting your website (SEO) to make it rank higher in the search engines and bring in more enquires (by increasing your website visitors) This will take 3 Months but we will include 1 month’s SEO work in our Premium Plus website for free.
4 New Galleries 300-400 new photos to be supplied then resized / renamed / optimised and categorised in the new galleries that will be created and linked from the relevant pages on the website
5 Customised News section / Blog to be built into your website. This will be built as part of the website (the current website has this function but its not prominent enough on the main menu and is not used regularly enough
6 Webcopy (text for your website) Depending on any new sections / pages you need we can create the text  but happy for you to do the content and we can proof read it or add a certain ammount of words to your content once created
When we create your websites I believe it should be a premium look and feel website and include 1 Months SEO but as we have built it and know you need to get it ranked higher quicker we will can extend this to 3 months for a reduced rate. You will then get a perfect responsive website with no faults and a 3 month SEO program. The only extra cost will be the webcopy we create (if you want us to) and any stock photos you want to add to the site. The website is very large now with nearly 250 pages (not including news posts) so will be a big undertaking to create the framework and migrate all the existing content on its own.
Depending on your choices I would recommend all the above. So an indicative package can be calculated I will assume you want it all and give you a discounted cost once we agree what you need during this ongoing conversation.
Overview
Website Setup and Hosting
Responsive / CMS Website – Recommended Premium Plus Website (including new pages / new categories / a News section (Blog) and Advanced SEO)
3 Month SEO program
Photo Galleries
Webcopy (evaluate all existing copy and create more for any the new pages if required)
Stock Images (new pro images to make your website look more attractive / professional)
Depending on your exact requirements we would be willing to do all the above with a deposit of 50% required to start work and the final payment at the end of the project.
Any package will include the correct migration from old website pages to new website pages (ensuring the search engines re-index the correct new pages), the redesign / optimising the site for the search engines / review of all the existing webcopy on the site (and adding more where appropriate) / Google Analytics setup / Google Local setup / Google Webmaster setup. In short there is nothing missed or nothing that will be charged for as an ‘extra’.
Please review these notes and once you confirm my ideas / thoughts and add any more requirements you may have we will be able to give you a full quotation and hopefully start work within 2-3 weeks of the agreement being made and the deposit being received. As required we will also create all or some of the Webcopy (text for your website) as well as checking the existing text
What we need now is for you to review all pages and give us your corrections / additions / photos / ideas / notes
Questions / Assumptions
As you have accepted the quote we can discuss look / feel of the website:
I believe the design should be along these lines:
1. The front page should retain a revolving image slider but under it there should be 3 distinct choices for trade / commercial and retail (circle graphics / photos)
2. Standard Horizontal Navigation Featuring a Services tab that links to a page showing all services include trade / commercial and retail
3. The main services page should show all services graphically – these main services pages would then lead onto their respective sub-sections
To facilitate this project will need
1, Photos (for the Galleries) send via Dropbox.
2, Full admin access to current website
3, To know if you want any new sections / pages / photos / galleries
4, If you have any more specific requirements?
5, Do you want Facebook integration with the site? Recommended but you should add more content to this page and get previous clients to like the page
6, A full list of all the new testimonials you want added (good time to email all old customers to request their feedback)
7, Decisions about front page photos, do we use the ones we already have? Do we look at stock images again?

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