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Converting prospective customers into real customers is the ultimate goal of any marketing endeavour. In order to achieve this, prospective customers must first be qualified. What is Lead Qualification? ‘Lead qualification’ is the process of discovering your target market and determining whether... Read More

Every good business owner knows that paying attention to existing clients is vital. Studies show it is far easier to sell something to someone who has purchased it before. That’s why keeping in touch with past clients can improve sales and enhance... Read More