We have just been sent this by a website design owner that got this from another Essex based website design company in response to an enquiry about how they can promote their website via their SEO program. It indicates a naivety about SEO that could cost that business owner a lot of time / lost website visitors / Google Penalties if they took their advice
[Website Owner] Am interested in getting you to promote our website, can you tell us whats involved and what you do to make us get more visitors?
[Website / SEO Company] We have lots of secret and ‘sneeky’ ways in which we can make you rank higher, we always are one step ahead of Google’s changes to make your website the highest ranking one for your specific sector / area.
The basic concepts of SEO include the spiders, or The Crawler. These are simple robot that downloads the pages of a site and then crawl them up for the links. These crawlers will visit your website in order to find the changes in their content and take time modifying your rankings well. Depending on the quality of the website, as well as the frequency of their content updates, this may happen once a month, or even a few hours a day.
Another one is The Indexer, wherein you could find a word and even see which pages mention such word. The index is not static, as it updated every time for which the crawler has found a new page.
Lastly is The Ranker, as it interacts with the users and the one’s asking the query. After then, it will sift down to millions of indexed pages, and even find all of them relevant to such queries.
We will encourage the search engines into thinking your website is bigger / better / more established than your competitors by giving you loads of links from our many high ranking websites that will allow your website to be rewarded with higher rankings. We can create content for you easily and cheaply by our automated tools so for few thousand pounds over a 3 month period we can make you website quadruple in size (website pages) and increase its links massively which will increase your website visitors and sales accordingly.
