Web Design Basics

Best Practises in Web Design & Development

Key Elements

  • Branding your site
  • Graphic Design
  • Navigation
  • Website layout
  • Design Best practices
  • Fit For Purpose

Keep the Website Simple

  • Look and feel are critical
  • Information should be quick and easy to reach
  • Colour, layout and general site organization should be consistent
  • Good basic operational functionality, neatness, and a professional appearance.
  • Simple logo, throughout the site, with home link built in
  • Watch out for fonts and other formatting that doesn’t work on all browsers
  • Use Breadcrumbs navigation

Consistency – Your site reflects your image

  • Navigational elements in the same position on each page.
  • Consistent background theme, texture or picture
  • Keep fonts and colours consistent
  • Effective use of white space, no need to completely fill the users screen

Navigation – Three click rule

  • Use of hyperlinks and linked texts – contextual linking
  • Organize links into related topics
  • Rank information in order of importance and direct the visitor, draw them to “specials “
  • Don’t have too many layers of information
  • Avoid too much content on one single page
  • Try to give the visitor the ability to reach whatever they want in three clicks or less
  • Link to your most import content on every page, like booking form

First Impressions Count

  • Your site is going to help create your brand awareness
  • Simplicity and elegance, more effective than spectacular graphics and complicated
  • Answer the question – how to get them to return? Offer value through useful content
  • Provide customer contact information that works ! No dead phone numbers, or email
  • addresses that don’t get answered ⁄ full mailboxes
  • 3 – 4 seconds to catch the attention of the visitor in your 24 hour shop