Search Engine Reporting

Below you will find a brief extract from one of our SEO reports, we include this for information so you can see the level and detail we look at when conducting a SEO project for your website.

Thank you for taking an interest in our web marketing products, which are targeted at delivering an effective range of options which allows any business to cost-effectively improve their website conversion rate, visitor numbers and seo results With nearly a decade of experience in this market and trained UK staff we look forward to driving your internet marketing strategy forward and working closely with you during the lifetime of this important project. In this document we will be looking at some of the key parameters determining your current natural rankings as a basis for making a proposal that will benefit the site.

Current search traffic for relevant phrases

In this chart you can see the UK search traffic for phrases you may be interested in.

Homepage text

It is vital that the obvious things that the search engines would check when trying to decide what subject your site is aimed at, are all in alignment and don’t conflict with each other.

Rebalancing the homepage content, to make it clear what the main and subsidiary subjects are, is one of the key tasks that must be completed early on. Factors that we also consider are;

• Google’s understanding of words that are related to each other
• The overall length of the page
• Formatting of certain words and phrases
• Positioning of words and phrases
• Optimising the keyword density
• Too many occurrences can be regarded as spam
• Too few instances can be regarded as not relevant enough

Back link profile

This chart below shows you the key links that are contributing to the ranking power of your web site. These are shown in descending order of the PageRank of the site linking to you.

The key things to look for when assessing which links are contributing to the overall ranking power of your site are:

• Is the site that is linking in relevant to your target subject?
• How strong is it in terms of PageRank?
• How many other outgoing links does that page have, as that will dilute the effect it has
• What is that site ‘recommending’ you for, via the anchor text?
• Does that anchor text across all the links look natural?
• If the link is actually missing when we ran the tool or it has a ‘nofollow’ instruction to Google then it will not be helping (of course it may actually be bringing visitors through)
• The red, amber and green squares in the final column give an indication of the effectiveness of each link.

Overall, the main reason which determines whether a site will be ranking is how the links above compare to those of the main competition that are currently in the top 10. Good quality link building at any level is one of the most important ways a site owner can grow their investment in their site.

Proposal Highlights

This is not the complete list but a snapshot

• Analysis of your current website and website traffic
• Review your current position in relation to your competitors
• Keyword review and research
• Analysis of your Search engine placement and data
• Webcopy review (ensure your site has enough text for your services)
• Link Building via article submission and directory submission
• Social Media – Facebook ⁄ Twitter ⁄ Blogs
• Review and tweaking
• Reporting

This is the pricing of the marketing package in which we believe you will most benefit from SEO Package 3 months £300 per month.

Ranking Factors

Here is a table showing further important factors that are affecting your current rankings.

Current ranking for “Loft Conversion Essex”: Position 50
Current home page title: Essex Builders Conservatories, Loft Conversions Southend-on-Sea Essex
Predominant homepage phrase: Building
Predominant back-link anchor text: Essex Builders
PageRank of homepage: 1
Average PageRank of competing websites in the top 10: 1
Gross number of inbound links: 69
Average number of links for top 10 sites: 100
Pages indexed by Google: 95
Domain age: September 2006
Hosting location: UK
Listed in Yahoo, DMOZ, BOTW None