Search engine optimisation (SEO) is a huge industry and a huge part of our work to ensure our client’s websites rank highly and bring in more visitors than their competitors, It is an ongoing process, not just a one off bit work.
The purpose of this page is to cover some of the key aspects of SEO as far as business owners are concerned and particularly how you can improve your website position.
Where we provide your website the “On Page” optimisation is already done for your home page and other internal pages. However, is not just about the optimisation of the page itself but Off-Page optimisation is critical for competitive keywords.
Services Businesses like Electricians, Plumbers and Roofers will usually want to focus on searchers looking for them in their area. It’s going to be simplier and quicker to get higher in the search rankings for search local terms like “Electrician in Essex” than it is to get to the top for someone searching for general terms such as “Electrician” or “rewiring”. It’s also a far more relevant search, your have much more chance of winning this business.
Have a look at the Official Google SEO Starter Guide
If you decide you can’t be bothered with the work and effort involved and the inevitable time lag in waiting to move up in the search engines ranking, then Pay Per Click might be just right for you. It provides an excellent opportunity for website owners to promote their site online.
The most popular of the pay per click offerings is Google Adwords – depending on the sector you can spend anything from 4p per click all the way up to £10+ per click, the system is good at estimating your traffic once you give it your advert, keywords and budget, so you will be able to get near the top of the first page if that’s your goal and if the cost is £1 per click even at the rate of one new client for 20 clicks, that’s only £20 for each new client. Even at one client per 100 clicks, you’d still have a good return on your advertising investment if the profit from the new client covers the adverting costs. Just compare that to the cost of buying traditional printed advertising.
It can take up to 6 to 8 week for a brand new site to be listed by the search engines but we now have methods using existing websites, popular Blogs and Google webmaster tools to get you listed much quicker.
Most of this we have done for you, but it’s possible that you want to try different key phrases from what we have chosen and for this reason, we point out the main facts…
If you want your home page to have most chance with the search engines, you should strongly consider changing some of the written content on it. This doesn’t have to be a total re-write and could just be re-wording and organising certain parts of it, so that it is clearly not a duplicate of other sites. If your home page is all duplicate content and you have no links to any other pages in your site from external sites, it is unlikely the search engine spiders will follow any of the links from the home page to any of your other search engine friendly pages. You should consider writing some of your own pages on subjects you want to be found on that are specific to you and so are not duplicate content.
The Google Adwords Keyword Tool can be useful for identifying keywords. It’s part of their pay per click system and there is also a tool on the same page that shows you estimated search volume for any keyword you wish to enter. For example, is “Website Designer in Thurrock” a far more popular search than “Website Designer in Essex”?
This is the most important area in helping your site do well with the search engines. These are the key factors…
Having said all of the above, never forget content is king. It’s no good having a great search engine page if it doesn’t read well to your visitor to make them take action.
There are also many other ways to promote your website through conventional marketing means that can have far more impact than the search engines can for your business.