Great results due to SEO and Webcopy
The biggest growth area for the business over the last 6 months has been web copy or website content creation. I have always known and believed that you should build something useful and they will come. In the analogy above ‘building something’ is a webpage containing useful information relevant to the search and ‘they will come’ is the website visitors that have been encouraged to go to your page due to a high ranking from the big G or your other favorite search engine.
Well lets get something straight in the SEO world there is a limit to the amount of improvements you can give a site by ‘polishing’ or SEO’ing it, you need unique, relevant, easily readable and search engine friendly text indexed, therefore a phase in our SEO process is to ensure we have the correct text in place to begin the SEO process in the first place. This is where the webcopy / website text creation is generally suggested and taken up by our clients.
Recently had a client that wanted to rank highly for terms like ‘essex conservatory’ ‘loft conversions in essex’ and other building related terms, this client had spent loads of time / effort and money on website design / video / images and other SEO companies but after all the ‘stuff’ was cut out his website featured only 3 paragraphs relating to his key search terms. I have benchmarked the sites positions prior to the new content and SEO process beginning (website client http://www.johns-brickwork.co.uk)
| Keywords | Jan-10 | Mar-10 | Jul-10 | Feb-11 |
|---|---|---|---|---|
| essex builder | 56 | 7 | 1 | 1 |
| essex builders | 54 | 10 | 7 | 3 |
| builder essex | 15 | 9 | 3 | 1 |
| conservatories essex | 211 | 188 | 163 | 42 |
| loft conversions essex | 270 | 67 | 43 | 40 |
| house renovations essex | 111 | 20 | 16 | 21 |
| southend builders | 339 | 48 | 33 | 17 |
| house extensions essex | 500+ | 56 | 46 | 28 |
and will update this story in 3 months to see the improvements our Webcopy and SEO process makes to his SERPs and visitor numbers.
We have recently done a massive project for webcopy for a Dive Theory site and the proof of that is that it ranks Number 1 for ‘Dive Theory Physics’ within 2 months of launch.