The biggest growth area for the business over the last 6 months has been web copy or website content creation. I have always known and believed that you should build something useful and they will come. In the analogy above ‘building something’ is a webpage containing useful information relevant to the search and ‘they will come’ is the website visitors that have been encouraged to go to your page due to a high ranking from the big G or your other favorite search engine.

Well lets get something straight in the SEO world there is a limit to the amount of improvements you can give a site by ‘polishing’ or SEO’ing it, you need unique, relevant, easily readable and search engine friendly text indexed, therefore a phase in our SEO process is to ensure we have the correct text in place to begin the SEO process in the first place. This is where the webcopy / website text creation is generally suggested and taken up by our clients.

Recently had a client that wanted to rank highly for terms like ‘essex conservatory’ ‘loft conversions in essex’ and other building related terms, this client had spent loads of time / effort and money on website design / video / images and other SEO companies but after all the ‘stuff’ was cut out his website featured only 3 paragraphs relating to his key search terms. I have benchmarked the sites positions prior to the new content and SEO process beginning (website client http://www.johns-brickwork.co.uk)

and will update this story in 3 months to see the improvements our Webcopy and SEO process makes to his SERPs and visitor numbers.

We have recently done a massive project for webcopy for a Dive Theory site and the proof of that is that it ranks Number 1 for ‘Dive Theory Physics’ within 2 months of launch.

This was a question I was asked the other day by a potential client and it got me thinking. When we started out all projects were accepted and we had a broad portfolio of work, including ecommerce, flash, and static websites but now we have come to specialise in Business Brochure websites for startup / small and medium sized businesses.

We don’t go in for website design competitions and actually don’t really want to win website design awards as we believe that work / money spent on a website should ensure that it isn’t lacking in any area and therefore money spent on making it look that 5% better may not make any difference.

The website should work well on all browsers and should validate to current standards (W3C validation), it should work (nothing worse than a link on a website that doesnt work or gives you a missing page error. The website should look great (but once it looks great there is no need to tinker with the look for hours and hours on end) as long as the site is attractive enough not to turn the website visitor away then its done its job. The Search Engine Friendliness of the site is very important to ensure it features and ranks highly for its target search terms.

All these factors together go into all our websites:

Looks Good
Works Well
Navigation Clear
Search Engine Friendliness

We don’t sacrifice one factor for another and if we lean towards any of the factors it’s the Search Engine Friendliness of the site and it is common for clients to hire us to work on their site for a period after launch to ensure it ranks as high as possible. Our Search Engine Optimisation Projects are very cost effective and can be tailored to your needs.

Very happy with my clients SEO Serps results that I benchmarked today, it shows massive increases in ranking for their key search phrases over the three main search engines in the course of the last year, this client was advised to update their Joomla and Virtuamart to all some basic (but crucia) SEO data to be controlled (title, description and meta keywords)