website seo services
Website SEO functions
We perform a full SEO function for your existing site and as part of this function we perform a variety of tasks that are designed to enhance your Internet presence and to boost you up in the Google / MSN / Yahoo search engine rankings, some of the tasks we perform are listed below, these tasks are fully documented and you will receive a full list of the activities that are performed on your site after the SEO project is completed.
Pre work checks :
Links (using 2 resources)
Website Evaluation Report
1 Find the Best Keywords
2 Discover Your Competitors
Evaluation includes but is not limited to :
Number of incoming links
Competitor ranking in the SERPs (Search Engines results)
The search terms / keywords that are the title of linking page
% of links containing search term / keywords in the link text
PageRank of linking pages
Alexa traffic rank data
3 Optimise Your Meta Information and Title
The Title (max 66 chars), Meta Description (max 150 chars) and META tags (max 800 chars) should be different on every page of your website, the title should be less than 66 chars and relevant to page content
4 Use Headings (h1 – h3 title tags) H1 title used for main page
5 Content Relevant, syntax and grammar checked and about 400 – 600 chars
We measure and increase your Flesch Reading score to an acceptable level (over 60).
6 URL Should contain top search term or part of that term
7 Link Titles / Image Alt tags
Links should have a title and images an ALT tag (W3C standards)8 Nomenclatures Images named to reflect what they show (using search keywords). File names created to reflect their purpose / content.
8 Sitemap created and sitemap page created
9 Robots.txt file
Ensure the one that is used is not blocking any bots from vi sting and to ensure that its not blocking access to any directory that may have search value, like the images directory.
10 XHTML and CSS should be w3c compliant
If required we can place a Link on your site showing that you mean W3C standards for your website coding.
11 Fix broken links
Running reports to identify broken links and we fix those links.
12 Add site to relevant directories / Link Building / Social Networking
This is a long process but you will normally end up with being submitted to over 100 business directories / search engines and social networking sites.
13 Register and use the free Google tools
We identify and fix any errors found.
Google Webmaster tools
Google's Local Business center
14 Complete a 30 page customised report of before and after SEO activities including
Flesch Reading score of your website
Website rank compared with its top 10 rivals for that particular search term
15 Ensure that images are included in the Google Image search
16 Ensure the website is targeting the correct geographical location.
17 Keyword Density Report - ensuring that you are not keyword spamming
SEO on your Established Business Website
SEO is basically polishing the content that you have to make it as visible to the search engines as possible and also its about making signposts or links to that content. The content needs to be unique, relevant, search engine friendly and comprehensive to stand a chance to rank alongside 'class leading sites' The basic rules about SEO haven't changed much since 1997 and that is the content on your site and the links from other sites or 'back links' are critical to your site ranking well.
Now that you have a 'mature' website that has increased its visitor numbers over a period of years and ranks well you will find that a good route forward would be to regularly add content to that website then polish that content then add or acquire links to that new content. This process will need to be repeat over months and years to ensure your site grows and becomes all-informing giving potential visitors everything they possible would want and more. You will also need to add other services that you may have started offering to your customers.
These things are obviously time consuming and difficult (otherwise everyone would be number 1) but normally when we are beginning an SEO project on a 'mature site' and when we compare the website to their more highly ranking competitors with our own eyes and our SEO tools we normally discover that if the site is to improve its rankings it normally comes down to creating fresh content and then links (which is normal for a well optimised site)
Naturally a website should grow (with the business) and have new content added to it, a wordpress blog is a great way for a business owner to communicate online with their clients quickly and easily giving them the latest information and showing them what work they have completed recently, There may be a cause to re-evaluate the site's framework to attempt to improve the website's conversion rate. Its very possible that by simply moving some elements around and by putting your buy now buttons and contact details in a prominent position you may positively affect your conversion ratio (website visitor to website booking / client),