Website SEO functions

We perform a full SEO function for your existing site and as part of this function we perform a variety of tasks that are designed to enhance your Internet presence and to boost you up in the Google / MSN / Yahoo search engine rankings, some of the tasks we perform are listed below, these tasks are fully documented and you will receive a full list of the activities that are performed on your site after the SEO project is completed.

Pre work checks :

SERPS ranks
Links (using 2 resources)
Website Evaluation Report

 

1 Find the Best Keywords

2 Discover Your Competitors

Evaluation includes but is not limited to :
Number of incoming links
Competitor ranking in the SERPs (Search Engines results)
The search terms / keywords that are the title of linking page
% of links containing search term / keywords in the link text
PageRank of linking pages
Alexa traffic rank data

 

3 Optimize Your Meta Information and Title
The Title (max 66 chars), Meta Description (max 150 chars) and META tags (max 800 chars) should be different on every page of your website, the title should be less than 66 chars and relevant to page content

4 Use Headings (h1 – h3 title tags) H1 title used for main page

5 Content Relevant, syntax and grammar checked and about 400 – 600 chars
We measure and increase your Flesch Reading score to an acceptable level (over 60).

6 URL Should contain top search term or part of that term

7 Link Titles / Image Alt tags
Links should have a title and images an ALT tag (W3C standards)8 Nomenclatures Images named to reflect what they show (using search keywords). File names created to reflect their purpose / content.

8 Sitemap created and sitemap page created

9 Robots.txt file
Ensure the one that is used is not blocking any bots from vi sting and to ensure that its not blocking access to any directory that may have search value, like the images directory.

10 XHTML and CSS should be w3c compliant
If required we can place a Link on your site showing that you mean W3C standards for your website coding.

11 Fix broken links
Running reports to identify broken links and we fix those links.

12 Add site to relevant directories / Link Building / Social Networking
This is a long process but you will normally end up with being submitted to over 100 business directories / search engines and social networking sites.

13 Register and use the free Google tools
We identify and fix any errors found.
Google Webmaster tools
Google analytics
Google's Local Business center www.google.com/local/add

 

14 Complete a 30 page customised report of before and after SEO activities including
Links
Flesch Reading score of your website
Website rank compared with its top 10 rivals for that particular search term

 

15 Ensure that images are included in the Google Image search

16 Ensure the website is targeting the correct geographical location.

17 Keyword Density Report - ensuring that you are not keyword spamming

 

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Filling meta keywords with high value words will result in more traffic
it simply will not, Google hardly registers meta keywords and if you include words that are not included in the content you will receive bad karma from Google et al.

 

Getting 1000s links to my site will make me top of Google
Google is very sophisticated and can smell a link farm a mile off, not all links are created equal and you shouldn't participate in purchasing links or using link farms

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