promote your website
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We often get asked by clients what can they can do to promote their own site and we grew a list that was worked on by a few of us to eventually produced a document of tasks a new website owner could do themselves to ensure their site is a success, I hope this list can be of help to current and future clients.
1, Add a video on Google Video and then display it on your site
2, Add a Google Adwords (Pay per click PPC) account, using this is pretty easy, you can fund your account with a certain amount / choose some keywords and you will appear in the sponsored results as well as the organic search results. The Google Analytics package integrates with this now.
3, Personally introduce yourself and your business on your website via video that can be hosted on Google Videos.
4, Utilise your testimonials page, let others see what your previous clients thought of your work. if you get us the comments we can update your page. We can now give you a testimonials page that you can update yourself, which makes it much easier for you.
5, Regularly update your news / testimonials pages, its much better to have regular updates instead of a huge update and then no other updates for a year. Use Photos and create text that mentions your product and service.
6, Review and update the content of the whole site regularly, this is key, Content is always going to be the most important part of the site and if it hasn't had changed for a while, then re-read your whole site and update it with your new products and services.
7, Ask yourself 'How do I measure up to the competition?' Take a look to other sites for inspiration. Are your competitors offering a free trial or free service ? You should always offer something for free. even if its a 'free quote'.
8, Get links on friends websites, the older the website the better, make sure the 'link text' is relevant to your targeted search term, like 'Website designer Essex' or 'websites essex' instead of 'click here', see here for example of good link text my testimonials
8, Create a new account http://www.flickr.com/ and add photos and your website link
9 Whenever you send an email to someone, always add your website url as a signature.
10 Comment on other related blogs and ensure you add your own link to your website
11, Post on a forum that is related to your business or a general business forum relevant to your country / region.
12 Find your business sector or area of expertise on Google Groups and Yahoo Answers, then answer peoples questions, ensure your add a link to your website as the source.
13, Look where your competitors have their links and add a link there also. to do this simply type in Google the following (replacing the site with yours)
site: www.delicious-webdesign.com
another possible better place to look for links is Yahoo Site Explorer.
14, Create a Facebook Group for your business and invite your friends and ex-clients to join. Update this regularly
15, Create a Blog. On Google's Blogger of course.
16, Write quality articles and press releases and submit them.
17, List your site on as many directories as you can, ensure the first one you do is DMOZ.org, you can use Google's auto-fill function on the Google search bar to help you fill out the web submission forms.
18, Write testimonials and recommendations for every service or item you purchase and ensure you give a link back to your site.
19 Create accounts on social bookmarking sites like delicious and digg and bookmark your site.
20, Spell and Grammar check your whole site, its possible that Google gives higher weighting to correctly punctuated and spelt copy.
21, Sent out a Newsletter to your potential clients and current clients, you can get us to easily add a 'send us your newsletter' function.
22, Do something nice ! Donate to charity and they may link back to your site.
23, Revisit every site you have ever joined and ensure your website is added to your profile.
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