Want to feature on these Search engines ?
Want to feature highly on these search engines ?
Want to ensure you are not penalised on these engines ?
Don't know what 'black hat' and 'white hat' mean for SEO?
Time to read on then..............
Having a web-site is only of use, if you receive traffic on a consistent basis. There are the traditionally 'free' ways of attracting traffic to your website they are "customers seeing your website name on your vehicles or stationary" "word of mouth" and paid for directory listings like Thompson and Yellow Pages online and paper directories. SEO enables your site to be viewed in search listings for the appropriate 'search terms'.
Search engine marketing (SEM) can be achieved in many ways, by good and bad or white and black hat methods, all of us have seen the site that you arrive at that doesn't offer the product or services you searched for and that's because they are attempting to trick the search engines by using different keywords in their web pages to what they offer, The good news is the search engines invariably catch on to these sneaky ways of manipulation and reduce their standings accordingly, we are white hat guys!
Correct / White Hat SEO
We don't like the idea of manipulation and ensure our sites conform to the search engines' guidelines and involve no deception or tricks. We optimise your site for the long term using W3C complaint pages that have valuable and meaningful content with everything possible done on your optimised site so that it's visible and logical for search engines to index favourably.
Search engine optimisation (SEO) is now offered by most web development company at Delicious Webdesign we have expertise dating back 8 years in the Search Engine field, this goes back to the days of Freeserve and Altavista when they were the main engines and trying to get on their important search listings was all important.
Moving to more recent times we find that the search engine algorithms of the main crawler search engines of Google, Yahoo and Teoma (MSN) change frequently and are closely guarded secrets but one thing doesn't change. Well written, information rich, concise and efficiently coded websites will always outperform badly coded sites with poor content. The factors we consider important in your website's SEO plan and construction include:
- Keyword Analysis (search term research)
- Interesting and unique content on every page
- Backlinks - Incoming relevant links
- Concise Page Titles and Meta Descriptions
- Site Navigation
- Internal linking structure
- Domain name linked with sites keywords
More advanced SEO plans may include
- Google Adwords
- Indepth Reviews of your websites analytics reports over previous months
- Detailed SEO / Internet Business Marketing report
- Banner Ads / PPC / Email Marketing
- Paid Results (Overture)
It's increasingly important to know if your company appears in search engines when you type in your products, services and area coverage. Does your website even appear if you type in your company name? Thanks to our industry knowledge of web optimisation, we will help you take advantage of the power of the Search Engines to get you listed on the FREE "Organic" listings in Search Engines. You will enjoy daily enquiries coming through from your contact forms as a result.
Our Website Design company have the option to promote websites itself or use a specialist Search Engine Company for our advanced search engine optimisation techniques to ensure your company receives the very best chance of being ranked highly for your targeted search terms.
Take a look at our Portfolio to see some of the other sites we have helped achieve high search rankings.
Take a look at these tips to rank your website higher, that we apply to your website and you are free to apply them yourself.
Delicious Search Engine Optimisation
So we start with W3C compliment sites in XHTML and CSS and then offer three levels of SEO optimisation and always delivering better results than expected, One large new factor in Search Algorithms is the age of a site so there is no excuse to delay now the sooner you get your site listed the better
If a Company is telling you that search placement / SEO is all about META tags, you should make your excuses and leave. Many years ago you could add many META tags full of relevant and irrelevant words to your site and you would crawl up the search rankings to page one. Those days are long gone; search engines are constantly evolving with the aim of providing higher quality and more relevant search results. Some smaller engines still factor in the Meta tags but you can leave them off and it would hardly affect your Google rankings which are the most important rankings
Our SEO services are three tiered (Basic, Intermediate and Advanced) and offer
Development search engine optimisation - designing your site so that it is easy for search engines to index and each page tells the search engines what it is about, this is achieved through the use of semantic XHTML in combination with tools to discover what people search for as well as a few little SEO secrets that we have picked up :)
External site search engine optimisation - this involves getting your website recognized on the internet, so search engines have a reason to reward you by placing your site higher and perhaps even on the Nirvana of Google searches 'a page one appearance'
We now include in our Starter, Business and Premium web packages: the submission of your site to Google, Yahoo and MSN, the creation of your domain's sitemap then the submission to Google Sitemaps as well as a three monthly review of your site's traffic. We will subsequently make changes to your website with the aim to increase your site's Google ranking, this will be done at the 3 month SEO review point.