The biggest growth area for the business over the last 6 months has been web copy or website content creation. I have always known and believed that you should build something useful and they will come. In the analogy above ‘building something’ is a webpage containing useful information relevant to the search and ‘they will come’ is the website visitors that have been encouraged to go to your page due to a high ranking from the big G or your other favorite search engine.

Well lets get something straight in the SEO world there is a limit to the amount of improvements you can give a site by ‘polishing’ or SEO’ing it, you need unique, relevant, easily readable and search engine friendly text indexed, therefore a phase in our SEO process is to ensure we have the correct text in place to begin the SEO process in the first place. This is where the webcopy / website text creation is generally suggested and taken up by our clients.

Recently had a client that wanted to rank highly for terms like ‘essex conservatory’ ‘loft conversions in essex’ and other building related terms, this client had spent loads of time / effort and money on website design / video / images and other SEO companies but after all the ‘stuff’ was cut out his website featured only 3 paragraphs relating to his key search terms. I have benchmarked the sites positions prior to the new content and SEO process beginning (website client http://www.johns-brickwork.co.uk)

and will update this story in 3 months to see the improvements our Webcopy and SEO process makes to his SERPs and visitor numbers.

We have recently done a massive project for webcopy for a Dive Theory site and the proof of that is that it ranks Number 1 for ‘Dive Theory Physics’ within 2 months of launch.

Very happy with my clients SEO Serps results that I benchmarked today, it shows massive increases in ranking for their key search phrases over the three main search engines in the course of the last year, this client was advised to update their Joomla and Virtuamart to all some basic (but crucia) SEO data to be controlled (title, description and meta keywords)

Recently had a client enquire about having Google Adsense on their site, these are the small Google adverts you see traditionally at the top and to the right of webpages and similar adverts are embedded within Google Search Results (adwords).

I believe some sites lend themselves to having these adverts on, sites that are for information / portals (like the padi idc guide but other ‘standard’ business websites for small businesses would do well not to use adsense, my reasons are:

• It ‘cheapens’ the look feel of the site.

• Could raise suspicion from website visitors.

• Brings in only moderate income 1% of visitors clicking on an advert isn’t uncommon.

• Takes a valuable site visitor to another competing site and could lose you the conversion from site visitor to client / customer.

• Allows competitors to advertise on your site for free (if their ad is not clicked on).

Therefore I would advise most small businesses with a standard brochure type site that they should concentrate on something else for their site like fresh new content / a blog etc..

Seems Google has been kind to our sites this update (Think this update happened on the 31st December 2009) Keeping to the 3 monthly schedule of updates.

Most of the sites we created 2-3 months ago got an increase of between 1 and 2 grades, a couple of older / smaller sites went from 0 to 1 but three older sites went went from page rank 2 to 1.

The sites that got a Google Toolbar Page Rank update:

http://www.bradford-coaches.co.uk from 0 to 1
http://www.silent-bubbles.com/ from 0 to 1
http://www.allamber.co.uk from 2 to 3
http://www.fitted-bedroom-furniture.co.uk from 0 to 2
http://www.idc-guide.com from 0 to 1
http://www.coates-builders.co.uk from 0 to 2
http://www.calibreinteriors.co.uk from 0 to 2
http://www.essex-wedding-cakes.co.uk from 0 to 2
http://www.dottyhippodesign.com from 0 to 2

If your website gets an increase in its Google Pagerank this is generally very good and means that you have links and traffic going to your site. The Google Pagerank* algorithym is indicative of the websites importance (in Google’s eyes). Every webpage of every website it crawls on the Internet is assigned a numeric weighting between 0 and 10.

MSN and Yahoo have similar ranking metrics.

Very happy to get a Christmas e-card from Google saying that are giving over £12 million pounds to charity as a Christmas Gift