We are SEO experts and I personally am the webmaster of our companies website. We have selection of websites well maintained that can be suitable to delicious-webdesign.com in SEO terms; topic, page rank, content and more. We have few web-solution suggestions for you and I would like to tell you more about them. If you are interested, I’ll be more than happy to send you the additional information and elaborate how I can assist your site achieve higher rankings & traffic.

As a liaison for a variety of clients, we are in constant pursuit of quality websites to partner with us for mutual growth, as I’m sure you are, too. Your site has compelling content, and I look forward to further exploring its pages. In the meantime, I would like to offer you a one-way link on our site, which is the most powerful link in Google’s point system. This opportunity will…

• Contribute to the number of in links your site has
• Increase your site’s visibility to the search engine crawlers
• Increase your site’s visibility to people using search engines

 and, in turn…

• Help move your site up in the search rankings.
• Drive traffic and/or sales to your site.
•  We will place your link at [page reference given that is a page of hundreds of links !]

 That said, we would love for you to check out our client site and provide a one-way link back to it. We would greatly appreciate the gesture, as our client is growing and looking for increased traffic in a similar industry through one-way links.

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[Essex SEO Company] I enjoyed exploring your website. I have prepared a  on your website’s online presence and its performance. If you are interested we can discuss on this report. I can schedule a online conference with you and share my desktop and show you the report. The report has important insights on:

How your competitors are doing?
How your Keywords are performing?
Number of indexed pages to your website?
Your current Pagerank.

Please forgive the direct approach I was looking at your website which currently has 4 links and a Open Site Explorer homepage score of 19/100. Your backlink profile (other websites that link to you) is the single most important factor determining where you rank in search engines. (You can see more details of your links at open site explorer)

The main targetted keyword for your website receives over 30,000 searches each month in the UK on Google alone. I wondered what difference it would make to your business if there was an increase in relevant / local traffic making it to your website that would manifest itself in more emails / phone calls and invariably sales.

Your title tag may not be optimised to position you to complete with websites of similar authority and subsequently drive the largest amount of targeted traffic possible.  Your website could see a significant increase in traffic by building links to it as well as optimising the structure and keywords of the content. I’d like to offer you a free in-depth website audit covering these and many other important factors along with what could be done to improve your current rank.

I’m sure you receive many generic sales emails offering business services. I hope in taking the time to find out a bit about your website before contact you will go some way to proving our SEO project is a credible professional business that goes the extra mile for our customers. Hopefully, together we can establish a positive internet presence for your website that would bring you more business and in turn greater ROI. There is no obligation on your part to hire us after the conference.

[Website Owner] Hi, Your suggestion comes at a good time as we were talking about this recently. We would be interested to see your report and welcome your reply, we do not see the need for a online conference but if you can send a report to us in word or pdf format we can consider your findings and perhaps engage you to work for us to make the website better.

[SEO Company] Thanks for your quick reply. As per our discussion, I am providing the detailed analysis of your website below:
Page Index By Google: 251
Back-ward links: 6
Canonicalization Issue: Found
HTML Validation: 6 Errors
Reverse IP: 198 other sites found.
Let me know if you have any updates for me. Waiting for your reply.

[Website Owner] This is hardly a detailed analysis ? I expected a report
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On investigation both companies that send the SEO emails had new websites with only mobile addresses and no postal address on the site (against regulations) additionally both website werent even optimised!

Although the exact ranking algorithms differ from search engine to search engine, the principle is the same for Google, Yahoo, Bing and other major search engines:

1. Search engines analyze the backlinks to your website

To get high rankings on Yahoo, Google and Bing, you need good links from related website pages that point to your site. It’s a simple principle: if page a links to page b then it is a recommendation from page a to page b. The more links point to your website, the better your rankings.

The quality of the links is also important. A link that contains the keyword for which you want to have high rankings in the link text (anchor text) is better than five links with the text “click here”. A link from a website that has a related topic is better than links from unrelated sites.

2. Search engines analyze the contents of your web pages

In addition to the links, Google also analyzes the content of your web pages. Google’s technology analyses the full content of a page and factors in fonts, subdivisions and the precise location of each word.

Google also analyses the content of neighboring web pages on your site to ensure the results returned are the most relevant to a user’s query. To get your webstie on Google’s first result page, you have to optimise all factors that can influence your rankings.

3. Search engines put your web pages into context

Before a page of your website gets a high ranking for a particular keyword, Google also analyzes the content of other web pages on your site to ensure that your web page is really relevant to the topic.

That means that you must optimise different pages of your website for different keywords. The keywords should be related to the same topic. The more pages of your website your optimise for keywords about a particular topic, the more likely it is that your website will get high rankings on Google for a keyword that is related to that topic.Search engines also use other factors to rank web pages but more of that later ………….

If you want to get the best possible results for your website in the shortest possible time, it is important that you do the right things :

Step 1: select the appropriate keywords – Its important to target relevant keywords that are related to your website and feature prominently.

Go through the keyword checklist
Use our keyword tools to find the best keywords for your website

Step 2: optimise your web pages – Built Content on the pages then optimise as many pages of your website as possible for different keywords. Your target keywords must appear in the right elements on your pages.

Step 3: get high quality backlinks – When your web pages have been optimised for the right keywords, you can start to get backlinks for your website.

Go through the link building checklist

Step 4: check the results – Our comprehensive SEO reports enables you to check the results of your optimisation activities:

Go through the results checking checklist
Check the position of your website on search engines

Step 5: optimize your AdWords ads -  In addition to organic search engine optimisation, you should also advertise your website on Google AdWords. If you do it wrong, AdWords will cost you a lot of money. If you do it right, your AdWords ads can greatly contribute to your website revenue.

Go through the AdWords checklist that we have created to enable your website to be advertised
Use the tools and tutorials to get the perfect ads for your website

If you want to be as successful as possible with your website you must do the right things in the right order. If your website has many links then you won’t get sales if your web pages aren’t designed to make a website visitor into a customer or client. If you have many optimised web pages then you still won’t get good results if you optimised for low power search terms.

Search engine users are some of the most qualified and motivated visitors to your website you will ever have. They have taken the initiative to hunt for online resources on a certain topic. And then they clicked your link to learn more.

We will do all the work required to give your website every chance to be viewed by these potential customers.

Why search engine optimization is important to your business

There are billions of web pages on the Internet. It’s obvious that not all of them can be listed on Google’s first result page. Search engines only list web pages that they find relevant to the searched keyword. You must make sure that your website is such a site.

For example, if search engines cannot find out that your website is relevant to the keyword “diving courses”, they won’t give your website high rankings for that keyword. Our SEO project will help your website become more visible to the search engines and that your website is relevant to keywords that are related to your business.

• We will research keywords and phrases to select appropriate, relevant search terms for organic search engine optimisation and Google AdWords (up to 100 phrases).
• We will optimise all pages of your website for your selected phrases (ideally one to three phrases per page).
• We will analyze the backlink structure of your own website and your competitors and discover potential link partners.
• We will build backlinks to your website.
• We will regularly check the position of your website on Google, Yahoo and Bing and send you a weekly report.
• We will analyze three of your competitors and send you a report with detailed information about the Google AdWords ads and Google rankings of your competitors.

Our company uses search engine optimisation methods that are approved by search engines. Serious search engine optimisation is benefical to you, your customers and search engines. These methods lead to lasting results.

• automatically created doorway pages
• cloaking and false redirects (showing different pages human web surfers and Google)
• hidden text or hidden links
• obviously paid links
• fully automated, unrelated and centralized link farms

All of these methods are considered spam by Google and other search engines. If you use them then chances are that search engines will penalise or demote your website sooner or later.

Before we start to optimise your web pages, we have to check if you used these methods before to promote your website.

1, Create permanent content for all pages so even when there are no content in terms of job vacancies there is something for the search engines and people to read.
Recommend – 10 pages relating to your job types / 3000 words- 300 words per page, all text will be search friendly / unique / relevant and rank highly using the flesch reading index.

2, Upgrade your contact form to included more relevant and appropriate fields, to show similar fields to your main competitor
Options
a) Just upgrading current form to include extra fields.
b) Upgrading form type to remove ‘captcha text’ and replace it with security question and add fields as above.
c) Updating form to allow a document upload function.

3 Begin a Google PPC Campaign
Costs – 10% of advertising costs – free £50 voucher added to your account when created
Need your Google Account details and you to Create a Google Adwords account then pass us the admin details

4 Facebook Advertising campaign
Costs – 10% of advertising costs

5 Downloadable forms
Create a PDF optimised form from your application form and create a ‘downloads / application form’ button. As your website hasn’t got a natural place to put these links (like a column down one side of the page) I propose to create a new page under ‘Contact’ Called ‘Downloads’ and then put this on there

6 Marketing the site – This can be done by yourself or by one of our SEO / Admin girls, you could add yourself to lots of business directories / forums / review sites / Google+ / Twitter etc etc and contribute to their online discussions or add content to your ‘account’ also we can do a mini SEO project on the site that will include a lot of offsite marketing and 1-2 press releases.

7 Create a news page / Blog where you can control the content and add pages / photos to your site when required – this is a very cost effective measure to improve the content to your site.

I know several web designers who build beautiful and easy to navigate sites for their clients, but who do not have sufficient off page SEO expertise. As a result, their clients sites are not ranked highly by the search engines.

If this is true for you , we can take steps within our SEO programs to get your website ranked on page 1 of Google and we will assume the work involved in achieving that however hard it may be.

We have so much confidence in the SEO techniques that we use, that we are prepared to only take a deposit until a presence on page 1 of Google has been achieved. At that point, we will expect the final payment if the end of the project time and goals have been achieved, we can continue with other SEO projects on the same website as long as the SEO work proves profitable to your business. The arrangement can be terminated at any time by either party.

This proposition takes the risk out of commissioning SEO work from the so called SEO cowboys that offers No results, no fee type arrangements but always seem to produce a worthless result and charge a big fee.

You will be aware that this proposition is highly unusual. Almost all SEO consultants take money up front and charge monthly fees, even if they do not get a result.

There are 2 benefits for you in this proposition.

1. Obviously you will be helping your website to improve its online business results giving you more enquires and sales.
2. SEO changes will be permanent.

Hope you want to explore this further, we will be happy to show you lots of of my own websites that are currently ranked on page 1 of Google for keywords that are competitive on a national and international / global basis.

We know how important it is to be visible in the search engines. We know you need to use the internet more effectively for your business. But we also need to take care of your business. You will find it hard to do both. Well, you take care of your business. we’ll take care of the internet for you. Our expert website design / SEO staff understand how to make search engines your friend.

Worryingly your rankings have actually decreased in 2 search engines (Google and Yahoo) and only made a modest increase in one, obviously during our SEO projects we need to choose 10 – 50 search terms for your site to optimise, so these search terms are only a small selection but they are probably your most important search terms, we like to think that big increases could be achieved quite easily:

Looking at the competitiveness of your industry and the other websites ranking in the top 3, we would like to think we can achieve a number one ranking for your primary search term (although cannot guarantee this) and would like to be able to put your site in our portfolio of SEO success at a later date. If you look at our previous SEO successes you will see we are more than capable of boosting your rankings.

If you dont want us to fully optimise your site then here are some cost effective recommendations for your site if you wanted to improve it, which should positively improve its position in the search engines:

1, Add a Blog, as I showed you earlier there are full details about this on the website. An integrated blog will be one of the most cost effective additions to your site and allow you to add as many pages as you want (and you can optimise these pages yourself with a little help from me to point you in the right direction), you can add photos and video to these pages to make them more interesting also.

2, Add some extra pages to the site perhaps have more testimonials pages or add more photos to your gallery or add pages dedicated to new things you can offer, cost is dependent on exactly what you want, and as you know we can do the text for you also.

3, PPC campaign – Perhaps have a Google PPC advert you can start this on a small budget of £1 per day, will charge only the Google PPC charge plus 10% for managing it for you.