Archive for February, 2011

If you want your website to be ranking highly and maybe on the first page of every Search Engine for a variety of competitive search term then good onsite and offsite SEO Techniques will help you get there. A SEO project from Delicious Webdesign normally follows a set of specific tasks that would be performed by us as your  SEO Company.

Search engines are one of the primary ways that Internet users find Web sites. That’s why a Web site with good search engine listings may see a dramatic increase in traffic.

We are a leading provider of affordable SEO services, dealing with companies in all sectors and have been performing SEO services since the days of Freeserve and Alta Vista.

Our SEO services include:
Content Writing
Link Building
Manual Directory Submissions
Paid Directory Listing
Blog Advertising Services
Forum Posting
Social Bookmaking Services
Article Writing
Article submission

Benefits of Our Service:
1 First of all we are an established and successful company so our stability and strength can be assessed from our long years in this business.
2 For us client satisfaction is of utmost importance, we are directly contactable so you can ask for any type of SEO support or advice or contact us for any clarifications or help.
3 We offer all white hat SEO services and products. (this means we do it as per Webmaster guidelines).
4 We give reports at every stage of your SEO project.

Please let me know if there is anything else you need from me to help you make your decision. Try us once, you won’t be disappointed, look here for our SEO program details.

Whether we are designing a website, creating a brochure, or developing a marketing campaign there’s always the challenge of ensuring that our clients need to provide us with some kind of content. Getting content from clients falls into a number of categories:

The Client thinks they can write it themselves, but never get around to it.
The Client thinks they can write it themselves – but then find it’s not as easy as they think so it takes a very long time.
The Client writes it themselves, but the results are all focused on them and their business, not on the benefits to their clients and its not unique / relevant or search engine friendly.

As completing any project depends on having some content, it can often mean that we are left trying to complete a project without the means to do so. The answer often lies in using a checklist /  template. Create a list of the basic requirements for each element of the project. For instance, the home page on most client’s website needs:

A headline that tells people that the site will deliver (or at the very least have information on) what they were looking for.
An opening paragraph that engages the reader and focuses either on their problems or on the potential solutions.
Some benefits – not the nice to have advantages, but the ‘what’s in it for me’ emotional triggers.
A call to action – on the home page, that’s usually an encouragement to visit other pages with hyperlinks to take them there.

We use a similar tactic for other web pages, marketing emails, brochures, flyers and sales letters – anything that has copy.

If you want to find out how we can create the text for your website, look at our website webcopy page

A clever link bait email just got forwarded to me, basically a website is asking that you link to them to increase their market share in a way that it seem like it will benefit the estate agent but I believe this is just smoke and mirrors, the company may get a few ‘free links’ this way enough to lift them from obscurity but nothing more.

Here is the full email

I would like to invite you to participate in the Property Portal Experiment…

[Student Accommodation Website] attempting to become the ‘Rightmove’ of the student accommodation market and can only succeed at this if every Letting Agent and Landlord puts a [Student Accommodation Website] link on their site pointing to us

If this succeeds, all Letting Agents and Landlords will have their student accommodation marketed to 100,000′s of students FREE FOREVER!

But it doesn’t end there… if the Student Accommodation Shop site is successful, I will then launch a general UK rental site (using the same datafeed from Agents for all sites) covering all property to rent in the UK; this too will be FREE FOREVER!

If this site attracts the neccesary support, I will then launch the main site; a UK property sales portal with the FULL SUPPORT of the UK Rental agents… This site will also be FREE FOREVER!

There are many property portals currently offering an alternative to Rightmove, but at a fraction of the price;

Other sites won’t come close to Rightmove’s market lead because:,

1. There is no guarantee that other sites will achieve the requisite support to compete with Rightmove’s dominant position

2. If successful, most other sites will charge Agents a subscription fee at the earliest opportunity (as Rightmove did)

My theory reflects that of Facebook… “a website doesn’t have to charge everyone a fee to be commercially successful”.

If I can get the support for my niche ‘Student Accommodation’ site, I believe that I can provide enough confidence to Agents that my Rental site can work too, and if that site works… we can have a UK property portal equivalent to Rightmove, but without charges to everyone.

NB. Transparency is key to any successful relationship; and I have come up with a number of subscription-based premium services, which can help to finance the site, but these premium advertising services will certainly not jeopardise the spirit of the sites. Here is an example of a premium advert (in yellow) on my Student Accommodation site.

Finally, I would like to say that if you do place a link onto any of my sites, you can withdraw that link at any time in the future, and thereby, taking the wind out of it’s sails altogether…

I hope that my email is relevant to you and if you have any questions or comments, please do not hesitate to contact me.

We say: Adding a link on your site will only benefit them (not you) and will take people that want student accommodation (or the specific service of the company) away from you so I do not recommend this.

Our wide client base covers many disciplines, from scuba diving to children’s clothes, from beauticians to electricians. Our portfolio varies across many sectors. Including many new start-up companies to national and international companies. The service is the same no matter their size or reputation, our service keeps them coming back time and again.

testimonials

We see a really healthy return of business by our existing clients, here is a snapshot
of some of their kind words about the service we provide at Delicious Webdesign.

“we would have no hesitation recommending Delicious Webdesign’s services to any business as their expertise was invaluable and their promises kept”

“been working on our websites for a number of years, and has produced some fantastic results.”

“we have great animations, a colourful website with lots for the young visitor to do, and most important of all, an excellent advert for the book.”

“proud owner of an easy to manage website and one I am proud to direct friendsand possible customers towards. Thanks again guys you did a marvellous job.”

This is just a small selection from our clients, many more are available on our website.

Website case studies

Johns Brickwork

Re-design of website for a Building company to give them a more professional image.

The website has been designed so the client can update it himself via a custom CMS admin panel. The website now displays all the various services that they provide. We have also produced various
leaflets and banners for this client as a direct result of how the new website design looked – so all company branding had to be updated – as the client loved the overall theme so much!

Essex Properties

Brand new website for an Estate Agency

The clients wanted a clean professional website that they can upload all of their properties via an admin panel, so people could search for properties as soon as they became available. All of the properties listed on the site have search engine friendly URLs. – so properties will appear on google ranked highly.

Marquee Hire Directory

Create full CMS / Database driven Marquee and Event hire directory website for listing companies in their particular sector and area with images.

The website had to be easily updated by the client and had to showcase each company to its maximum potential. The website was built to be search engine friendly.
Each companies page is fully optimised for search engines.

Delicious Webdesign offer a wide array of SEO, website & graphic design services, which are all complete in-house ensuring you of a quick and timely turnaround on your project. Our services include the following:

• Website Design & Promotion
• Web Development (with full database support)
• E-Commerce Solutions
• Search Engine Optimisation (SEO)
• Blog Design and updates
• Website Maintenance
• Flash web design, inc. banners & interactive work.
• Website Hosting and Domain Registration
• High Impact Visual Presentations
• Graphic Design For Print
• Logos/Corporate ID/Branding, Newspapers, Magazines, Leaflets, Stationery, Brochures, Large Format Display & Exhibition Stands/Banners.

Delicious Webdesign can offer you everything from the one point of contact. Our staff have many years experience in not only traditional graphic design, but also in modern web/database skills. We also work with a close network of experienced designers/coders/print specialists to ensure all our clients deadline & budget is met. This means we can promise to deliver all your marketing and promotional needs to you at ease,
from the one main point of contact.

We work with clients all over Essex and the  UK (including some International companies), building great new working partnerships, that ensures our clients keep on coming back time and again. We gain a lot of our new work from referrals from our existing client base. This is the best compliment we can get, as it shows our commitment to always offering our clients the best service at all times.Rest assured that all your design and website needs are being met by our team, ensuring you of a professional service, all local on your doorstep.

Delicious Webdesign are a web, SEO (website promotion) & graphic design company who have a combined industry experience, spanning back over 30 years. We offer the best service for your business, no matter if your needs are big or small. We offer a true service to you that will promote your business in a professional manner.

We have worked with start-up companies, right through to National and International companies. We meet our clients needs by producing quality solutions on deadline and within pre-set budgets.

All our projects are not only creatively driven, but key to the process is our client’s priorities from the project or job. Our websites are all built 100% SEO friendly, providing you with a great platform to build the future of your company on.

Delicious Webdesign attempt to keep you informed and in the loop at all times, with update meetings and online guidance available throughout your project. We as a company continue to grow and learn new technologies everyday, with staff who are not only happy to complete your project, but are eager to look outside the box and bring modern fresh ideas to your marketing requirements.

There are some companies that just dont give up hassling with email offers to promote your website, starts off funny then gets annoying as you know some people would respond to these emails that invariably are from a free email account from someone in Eastern Europe or India.

Email received 3 times this week:

Thank you for showing interest in our SEO services. We would be happy to to an analysis of your website

In a nutshell, the SEO potential of your website can be increased where based on it’s strength it starts to rank higher in the search result pages.

In our brief look at your website we noticed that Title of all the pages are almost the same with little difference in the locations which is a potential trap as every page should have different Title so that they rank on set of pages.

The internet is the next big marketing channel. There are millions of people performing targeted searches on a daily basis.

Are you using any back-end application (CMS) to manage your website as it would help in managing the on-site changes required while promoting your website in the search engines.

We have various SEO packages starting from 900 GBP for 3 months for 10 key phrases and depending on your objectives we can customise the right promotional package for you. As every website is different and every client is different, it is difficult to offer a flat rate campaigns to all of our clients. I’m attaching a document which lists all activities that we will perform for your website.

If you can provide 10/15/20 keywords that you feel are relevant to your business (if you are unsure then our SEO team can do some preliminary research and come up with appropriate keywords for you), two or three of your competitors URL’s, we will be able to get back with a more realistic estimate for your campaign. Our campaign normally run for 6-12 months. Seeing improvement will happen within 2-3 months in terms of visitor numbers and search engine rankings, given enough time we have never failed to significantly improve the rankings for our clients.

Let us know if you would like to discuss how we can grow your revenue by finding new clients and reaching new prospects by improving your website and SEO.

Having so many clients and new clients want to promote their website recently that I have found myself writing similar information about what is involved in our SEO and webcopy services, have a look at this sample email that I have send to a few website owners recently. Prices are correct as of Feb 2011.

Hi [website owner name]

We had chance to get the admin details from your previous website designer and spent time investigating your site. Looked at the website code and setup including your WordPress Blog and its setup.

I believe we can improve the site and can increase the sites visibility in the search engines which will improve your site inquries and as such your business. If you are interested in promoting your website, we would be happy to take on that project.

We talked about your website and how we can promote it in the search engines for you, I also mentioned that the site could do with some updates including new text, images and we will need new content (webcopy / text) to ensure your site gets more visibility and listed in all the search engines and ranked accordingly.

There is plenty to do on it to improve your sites ‘search friendliness’. Its search positioning currently does not represent the quality of the site and as such would think big gains in your visitor numbers and search positions could be made.

I have used search terms below in google.co.uk in my investigations
property services for landlords
landlord services
guaranteed rental plan

during the seo project we will identify 10 target search terms and agree them with you before we optimise the site

Previously we have had some great successes and can demonstrate them to yourselves here:

http://www.delicious-webdesign.com/search-ranking-results.html

http://www.delicious-webdesign.com/blog/search-engine-optimisation/161

You can also have alook at our SEO information on the website:

http://www.delicious-webdesign.com/search-engine-optimisation-seo.html

http://www.delicious-webdesign.com/website-seo.html

in summary we could do the following for you

1, Promoting your website via a SEO program
http://www.delicious-webdesign.com/seo-package.html (£900 over a 3 month period)
This would include adding Google Analytics and giving you a monthly report of your website visitors and adding you a Google Places and Facebook Places account

2, Updating your site (new webcopy of 3000 words – 12 pages and 10 professional stock images)
webcopy / text >> http://www.delicious-webdesign.com/webcopy.html
(£400)

3, Taking over transferring your website then / hosting your domain / database and emails (£50 per year)

So as a package price, you can say it will be £1200 (with a deposit of £600 required to start work and the final payment of £600 at the end of the SEO project in 3 months’ time)

We are happy to do any or all of the above to help you get more visitors to the site and to get ranked higher in the search engines, which will mean you don’t spend so much on Google Adwords (paid advertising)

The tasks above can be done individually or collectively, depending on your budget we would suggest doing them all together for the biggest improvements on your website and on your SEO.

Hope this sounds good / reasonable and is understandable (I sometimes use techy terms so sorry if I confused you on the phone)

If required I can send you our full SEO questionnaire you can take time to answer all the relevant questions or tell me when we next talk / meet

We Recently got asked:
I just want to know a quick thing. Should we be looking to raise our profile on bing.com, yahoo.co.uk and ask jeeves? as well as Google? I want to make sure we are covering all search engines

Our reply:
They are other search engines and by default they will be indexing and updating your website as it changes
As a website owner here are some ideas about what you should be doing now your website has been build and added to the search engines.

1 The Best thing you can do at the moment is increase your content of your site by adding unique, relevant articles to your blog, once you have some content on there I will add the blog to your main site navigation.
We have other clients doing this and it makes a big difference to their search rankings, one of my clients has gone from number 57 to number 1 for the term [ competitive term ] in Google as we have done a SEO project on  his site and he has posted loads on his blog over the last year.

2 The next best thing you can do is get links to your site via forums / other blogs / other websites
Become a regular and useful member of a forum that is related to your business area, join and add your website to your profile and post something regularly.